By 
virtue of the fact that you’re reading this article , it’s probably safe to assume that you know how to bet on horses, in
 terms of physically placing a bet. If you don’t, your options 
essentially boil down to placing a bet in person, on the racecourse or 
in a licensed betting shop, or remotely, via the Internet or the 
telephone.
 
However,
 this article should really be titled ‘How to Bet Profitably on Horses’,
 because what we hope to do in the paragraphs that follow is to distill 
our ideas about successful betting, some of which we’ve discussed at 
length in other articles, into a succinct list of dos and don’ts.
 
Do
 proof your selections on paper only for at least a month, and 
preferably two or three, before you start backing or laying them with 
your own money. If you’re going to rely on a tipping service for your 
selections, make sure that you can obtain results for that service, 
independently proofed by a third party, for a similar period.
 
Do
 establish a betting bank or, in other words, set aside an adequate 
amount of money, exclusively for betting on horses, before you start 
placing bets. The purpose of doing so is that, if you do experience a 
sequence of adverse results, your standard of living isn’t affected in 
any way.
The
 amount of money you need to set aside will depend on your strike rate 
which, in turn, depends on the range of odds in which your selections 
lie.
 
Once
 you know your strike rate, you can calculate the longest losing run 
from the formula log (NB) /-(log(1 - SR)), where NB represents the 
number of bets you intend to place and SR represents your strike rate, 
expressed as a decimal fraction. So, if you have a (not unrealistic) 
strike rate of 25%, for every 1,000 bets you place, you can expect a 
longest losing run
= log(1000)/-log(1-0.25)
= log(1000)/-(log(0.75))
= 3/-(-0.125)
= 3/0.125
= 24
Of
 course, it’s always possible that you could encounter two such losing 
runs in succession, one at the end of your first thousand bets and 
another at start of your second thousand, so if you operate at one point
 level stakes, you need a betting bank of 48 points to protect you from 
such an eventuality.
Do
 keep a record of every bet you place, win or lose, in a business-like 
way. Doing so will not only instill discipline in you, so that you’re 
less likely to involve yourself in races that you know you shouldn’t, 
but also provide you with documentary evidence of your betting habits, 
which you can review periodically.
 
Don’t
 bet each-way. The standard place terms offered by bookmakers are below 
the true mathematical odds, unless you bet in handicaps with 16 or more 
runners. Even then, the mathematical advantage that you hold is negated 
by large, competitive fields, the vagaries of the draw, luck in running,
 etc. Not only that, but betting each-way requires you to halve your 
stake or double your outlay and often leads to indecisive selection.
 
Don’t
 chase your losses. Losing runs are a fact of life, even for successful 
punters, so come to accept them as an occupational hazard. Taking a 
long-term view, in conjunction with an adequate betting bank, should 
help you to deal with any short-term reverses without becoming 
emotionally involved.
Don’t
 believe advertisers who promise you massive-looking profits for the 
price of a monthly subscription, unless they can produce independently 
proofed results for a period of at least three months. The results 
should demonstrate that the advertised profits can be achieved by 
placing a realistic number of bets, to realistic stakes, at prices that 
are generally available. It’s possible to generate huge profits, on 
paper, by placing hundreds of theoretical bets at hundreds or thousands 
of pounds per point but, in reality, such “systems” are just plain 
nonsense.
 
We
 hope you enjoyed ‘How to Bet on Horses: The Dos & Don’ts of 
Profitable Punting’ and we will be back soon with another advanced 
betting guide. In the meantime, we would love to hear your thoughts on 
‘How to Bet on Horses: The Dos & Don’ts of Profitable Punting’ in 
the comments section below.